Marketing In The Millennial Era

The “New Normal” of The Millennial Era As Millennials  have taken the lead as  the largest generation of consumers living in the U.S. with over 80 million members and a direct spending power of $200 billion many of us in marketing, advertising and technology are positioning to understand and focus on the behavior that drives the…

Salesforce Partners With IBM Watson To Bring Powerful AI to Salesforce Customers

Salesforce.com the world’s #1 CRM  has entered a landmark  partnership  with IBM Watson,  the world’s leading AI platform for business  to combine rich customer data  with IBM Watson AI capabilities.  The impact of these two global leaders coming together to create new customer engagement capabilities is huge. A NEW COGNITIVE ERA A new Cognitive Era is emerging  combining…

The Power of Social Conversations Is Led By the GenX Population

As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and  your overall market. This conversation power  is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a…

Real Conversations Play A Critical Role in Making Financial Decisions

Thanks to  Invoca and The Center for Media Research for sharing a new report, the State of the Consumer Banking Experience by Invoca, showing that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions. When evaluating a loan, respondents…

2016 Mobile Search Trends

Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important,…

The State of People Based Marketing

Are you ready to start marketing to real people instead of channels and devices? One of our  technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people.  Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand…

Site Search Can Make-or-Break your Omnichannel experience

My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their  survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills…

The Comscore 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds…

Go Bigger With Beacons

Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions. Read our new white paper, Location, Location, Location: Where Your Customers Are Matters and What You Can…