Building Brand Trust In Financial Services

Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity. Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply…

Roadmap To Cognitive Customer Engagement

Money 20/20 Las Vegas – October 22nd- 25th. Warren Raisch Presentation – Roadmap To Cognitive Customer Engagement For Financial Services In the “Age Of The Customer” it is imperative that financial services firms keep pace with the demands and growing expectations of an empowered customer. Customers expect personalized engagement at every touch point. Scaling to…

The Path To Purchase Beyond Retail

Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.”  Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and…

The Power of Social Conversations Is Led By the GenX Population

As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and  your overall market. This conversation power  is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a…

2016 Mobile Search Trends

Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important,…

The State of People Based Marketing

Are you ready to start marketing to real people instead of channels and devices? One of our  technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people.  Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand…

 The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!

Driving qualified leads to the top and middle of your sales funnel is critical when building your Revenue Marketing Engine. The best way to attract and engage customers is through the use of subject matter experts in your organization who can conduct content marketing including webinars, write whitepapers and eBooks that educate and engage customers as they are going through their purchase decisions. Recent research indicates that customers research as much as 60% – 70% of their buying decisions online prior to contacting your organization so it is critical that you are found and seen as a thought leader during this buying cycle.

The Secret To Success is Passion!

  I truly beleive that the secret to any success  can be measured by your degree of passion for what you are doing and your ability to turn  your passion into action.  I have spent my career following my passions and creating the future that I wanted to live in.  Growing up in the “Digital Age” to…

Younger B2B Buyers Shopping Online

According to Acquity Group, reporting the findings of its 2013 State of B2B Procurement Study, which surveyed corporate buyers with annual budgets in excess of $100,000 on their purchasing habits and preferences, Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations.