Building Brand Trust In Financial Services

Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity. Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply…

Roadmap To Cognitive Customer Engagement

Money 20/20 Las Vegas – October 22nd- 25th. Warren Raisch Presentation – Roadmap To Cognitive Customer Engagement For Financial Services In the “Age Of The Customer” it is imperative that financial services firms keep pace with the demands and growing expectations of an empowered customer. Customers expect personalized engagement at every touch point. Scaling to…

The Path To Purchase Beyond Retail

Thanks to IBM and eMarketer for compiling some great research on “The Path To Purchase Beyond Retail.”  Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated this Roundup of articles, insights and…

The Power of Social Conversations Is Led By the GenX Population

As marketers we understand the power of conversations. I believe that good marketing is all about starting and engaging in conversations with prospects, clients and  your overall market. This conversation power  is amplified and taken to global levels through Social Media. Social Media is where you can identify and develop brand advocates. We hear a…

2016 Mobile Search Trends

Mobile devices now account for a majority—or near majority—of online searches for almost every major industry. That’s according to an analysis which examined hundreds of millions of online search queries measured by Hitwise across multiple devices, including 3.5 million smartphones and tablets. As marketers it is critical for us to leverage mobile, but as important,…

The State of People Based Marketing

Are you ready to start marketing to real people instead of channels and devices? One of our  technology partners LiveRamp, an Acxiom company is deeply involved with connecting omni-channel data back to individual behavior of people.  Since Facebook first introduced the term “people-based marketing” at Advertising Week 2014, the concept has rapidly taken off. Brand…

Site Search Can Make-or-Break your Omnichannel experience

My team at Rio SEO exhibited at the recent Shop.org in Dallas. During the event RichRelevance released some interesting research from their  survey of 1,006 U.S. shoppers showing that site search is a key factor in driving customer purchase success followed by the importance of having ratings & reviews readily available. The new research that drills…

Moving Marketing From a Cost Center to a Revenue Center.

Moving Marketing From a Cost Center to a Revenue Center. Thanks to the Center For Media Research  for sharing new data, and updated report  findings from Forrester by Laura Ramos showing that B2B marketers must do more than measure activities like click-through rates and event attendees. They need to show how their activity directly affects…