Building Brand Trust In Financial Services

Disruptive new entrants, regulatory pressures and constant legal and compliance policies challenge marketers in financial services to build a strong and differentiated brand. The number of touch points, outpouring of information and constantly evolving customer expectations only adds to this complexity. Creating personal experiences will invoke brand trust and loyalty, and with an abundant supply…

The Impact Of The Man + Machine Revolution

We live in a time where patience is in scarce supply, connectivity and speed is expected if not demanded and our attention spans are shrinking.  There is a tradeoff for every “advancement” we make. I have been in the technology industry for over 30 years with leading high-tech firms and I believed that we could…

Roadmap To Cognitive Customer Engagement

Money 20/20 Las Vegas – October 22nd- 25th. Warren Raisch Presentation – Roadmap To Cognitive Customer Engagement For Financial Services In the “Age Of The Customer” it is imperative that financial services firms keep pace with the demands and growing expectations of an empowered customer. Customers expect personalized engagement at every touch point. Scaling to…