2020 Hyper-Personalization & The Connected Customer Experience

As we continue to plan out 2020. I will bring you some of the leaders perspectives on the year ahead and the key trends that we can leverage in our business to get closer to our clients and build profitable relationships. Since 2012, Merkle’s Marketing Imperatives have been a guiding force for CMOs and their…

Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester’s 2020 customer service predictions report outlines how automation is going to change the contact center from the inside out. AI-fueled changes are coming, and organizations must be proactive and prepare for some major changes in how they staff, run, and manage the performance of their customer service teams. Here are some of the predictions…

How to get to brilliant in 2020: 4 keys to marketing success

As we all plan our 2020 marketing activities be sure to join us for our on-demand webinar. It’s a tremendous effort to keep in front of trends and guide your organizations to deliver the most effective, personalized customer experiences. There is hope! In this session, we’ll discuss 4 trends marketers cannot ignore to drive results…

7 Trends in eMail and Mobile Marketing

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? If the answer is “no” then it’s time to learn how to…

Banking Forums

I am heading out to participate in two Banking industry forums next week. Banks continue to face increased scrutiny and pressure to perform at a higher level of operating effectiveness and efficiency. Even in the midst of these increasing demands, internal auditors, risk officers, and compliance officers are challenged with auditing and monitoring the Bank’s…

2019 Marketing Benchmark Report

How do your campaigns stack up against industry benchmarks? Our highly anticipated 2019 Marketing Benchmark Report examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you can: See breakdowns by industry, geography and year-over-year comparisons Gain a snapshot of where…

Marketing Trends To Watch

Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director…

The Launch of Acoustic Marketing Cloud!

On July 15th we launched a new company called Acoustic which is a carve out of IBM ‘s Watson Marketing division.  As you might expect it is an AI driven marketing platform. But unlike other start-ups this new company comes with a rich history of best of breed solutions, thousands of customers and hundreds of…

2019 Marketing Trends Report

Digital marketing is constantly evolving—how do you stay ahead and take advantage of the latest trends? Sign up to learn about 9 of the biggest shifts that are revolutionizing marketing, artificial intelligence and customer experience. Build a cutting-edge marketing career and program with expert insights on: • The hottest new job in marketing • The…