Forrester’s 2020 customer service predictions report outlines how automation is going to change the contact center from the inside out. AI-fueled changes are coming, and organizations must be proactive and prepare for some major changes in how they staff, run, and manage the performance of their customer service teams.
Here are some of the predictions from the full report:
- Improvements in AI will cause contact centers to rethink their outsourcing strategy. As automation handles the easy tasks, agents are left to tackle customers’ complex and emotionally wrought questions. This leaves little room for missteps due to cultural dissimilarities. Brands will start to more closely examine contact center locations closer to home, hoping to find agents who really can hit the right empathetic notes.
- Brands will spend $8 billion more on customer service agents in 2020 than the prior year. This will be a consequence of the heightened demand for highly skilled agents (read: higher salaries), as well as employee experience improvements that are necessary to stimulate and retain agents.
- Although gallons of (digital) ink have been spilled predicting the death of the contact center agent job, automation’s earliest impact will come in other parts of the customer service organization. So although the agent role won’t disappear anytime soon, other jobs will start to change in the next 12 months.
Several Forrester analysts contributed to this year’s predictions, including: Ian Jacobs, Kate Leggett, Art Schoeller, and Daniel Hong.
Hailey Colin contributed to this blog.