Using analytics to solve customers’ new struggles in Covid-19 Era

Webinar Details: We are all working together through these challenging Covid19 times. In order to be of help we are providing Webinars to help Marketers navigate the changing customer expectations. From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help…

Customer communication in the COVID era A 7-step guide for marketers

I am wishing everyone well who has been impacted by Covid-19 and  the surrounding personal and financial impacts.  In challenging times I believe it is critical that we unite to support each other.  To that end We’re hosting a webinar this Friday, March 20 at 11am ET where we’ll walk you through strategic tips on how you…

The Power Of Gratitude!

I want to start todays thought for the day by saying THANK YOU!  I appreciate you for  taking the time to be here and to share your thoughts. Hopefully we were all raised with saying please and thank you and we were taught to have a sense of appreciation for others. It might just be…

B2B Marketing Trends 2020

Historically, B2B marketers have focused on converting new customers. But the B2B marketing landscape is maturing, and these marketers are learning from their B2C peers that it’s less expensive to keep an existing customer rather than bring in a new one. To do this, marketing teams must align with the sales and accounts teams and…

Forrester 2020 Predictions

A new decade begins with great uncertainty in business, government, and society. The atmosphere is charged with energy. Sweeping changes are poised to take place. But which ones? The market teeters on the brink between possibility and reality. Change will come in staggered steps, with trends only becoming clear when several seemingly disjointed developments are…

The Future 100: 2020 Trends To Watch

The Future 100: Trends and Change to Watch in 2020 highlights emerging consumer behaviors with 100 trend predictions from the Innovation Group. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, luxury and finance. Each includes an original analysis of why it matters for the organizations whose products and services we use…

2020 Hyper-Personalization & The Connected Customer Experience

As we continue to plan out 2020. I will bring you some of the leaders perspectives on the year ahead and the key trends that we can leverage in our business to get closer to our clients and build profitable relationships. Since 2012, Merkle’s Marketing Imperatives have been a guiding force for CMOs and their…

Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester’s 2020 customer service predictions report outlines how automation is going to change the contact center from the inside out. AI-fueled changes are coming, and organizations must be proactive and prepare for some major changes in how they staff, run, and manage the performance of their customer service teams. Here are some of the predictions…

How to get to brilliant in 2020: 4 keys to marketing success

As we all plan our 2020 marketing activities be sure to join us for our on-demand webinar. It’s a tremendous effort to keep in front of trends and guide your organizations to deliver the most effective, personalized customer experiences. There is hope! In this session, we’ll discuss 4 trends marketers cannot ignore to drive results…