The Future 100: 2020 Trends To Watch

The Future 100: Trends and Change to Watch in 2020 highlights emerging consumer behaviors with 100 trend predictions from the Innovation Group. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, luxury and finance. Each includes an original analysis of why it matters for the organizations whose products and services we use…

2020 Hyper-Personalization & The Connected Customer Experience

As we continue to plan out 2020. I will bring you some of the leaders perspectives on the year ahead and the key trends that we can leverage in our business to get closer to our clients and build profitable relationships. Since 2012, Merkle’s Marketing Imperatives have been a guiding force for CMOs and their…

Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester’s 2020 customer service predictions report outlines how automation is going to change the contact center from the inside out. AI-fueled changes are coming, and organizations must be proactive and prepare for some major changes in how they staff, run, and manage the performance of their customer service teams. Here are some of the predictions…

How to get to brilliant in 2020: 4 keys to marketing success

As we all plan our 2020 marketing activities be sure to join us for our on-demand webinar. It’s a tremendous effort to keep in front of trends and guide your organizations to deliver the most effective, personalized customer experiences. There is hope! In this session, we’ll discuss 4 trends marketers cannot ignore to drive results…

7 Trends in eMail and Mobile Marketing

Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? If the answer is “no” then it’s time to learn how to…

Banking Forums

I am heading out to participate in two Banking industry forums next week. Banks continue to face increased scrutiny and pressure to perform at a higher level of operating effectiveness and efficiency. Even in the midst of these increasing demands, internal auditors, risk officers, and compliance officers are challenged with auditing and monitoring the Bank’s…

2019 Marketing Benchmark Report

How do your campaigns stack up against industry benchmarks? Our highly anticipated 2019 Marketing Benchmark Report examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you can: See breakdowns by industry, geography and year-over-year comparisons Gain a snapshot of where…

Marketing Trends To Watch

Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director…