Congratulations to Linkedin (LNKD) becoming the first U.S. Social Networking player to cross into the IPO ranks. What a great launch it was today with the investment community clamoring for shares on the first day of trading moving the stock up from it’s initial offering price of 45.00/share up to $94.25 . What an amazing… [Read more…]
November 2, 2010
Raisch Presents at DMA2010 Event in San Francisco One-to-one Marketing is closer than you may think! I had the great pleasure of presenting to a packed session of U.S. and international marketing professionals at the DMA 2010 event in San Francisco this month. My topic was” Emerging Marketing – Think Cross-Channel & Cross Device”. The… [Read more…]
March 23, 2010
Coke Marketing Strategy Last year Coca-Cola created a new office of Digital Communications and Social Strategy under their Public Affairs and Communication Department. Below are some interesting insights from Adam Brown the Digital Communications Director over at Coca-Cola on how a global company operating across 206 countries is managing Social Media & Communications. Coke… [Read more…]
February 12, 2010
Google Buzz Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space. Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making Buzz… [Read more…]
October 23, 2009
Dell and others are committed to Social Marketing Driving Revenue By Using Major Social Platforms: In the current state of Social Marketing craze companies using the social platforms are potentially making more money than the platforms themselves. Mobwars for example, is reportedly making $22,000 per day with a projected $15 million year from their… [Read more…]
May 20, 2011
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