comScore Releases May 2010 U.S. Online Video Rankings YouTube Streams All-Time High of 14.6 Billion Videos Viewed RESTON, VA, June 24, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video… [Read more…]
May 24, 2010
Time for another update on the top 10 most viral video ad campaigns. We all dream about developing an online campaign that goes viral in a big way. So what makes a great viral video ad? I have been watching the trends for the past few years and the most consistant themes for making it… [Read more…]
May 17, 2010
My friend Jim Sterne, the founder of the eMetrics Marketing Optimization Summit and co-founder of the Web Analytics Association, just came out with a new book this month called “Social Marketing Metrics And How To Measure Your Marketing Investment” . Jim was kind enough to give me a copy and I dove into it on the plane ride… [Read more…]
March 23, 2010
Coke Marketing Strategy Last year Coca-Cola created a new office of Digital Communications and Social Strategy under their Public Affairs and Communication Department. Below are some interesting insights from Adam Brown the Digital Communications Director over at Coca-Cola on how a global company operating across 206 countries is managing Social Media & Communications. Coke… [Read more…]
February 12, 2010
Google Buzz Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space. Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making Buzz… [Read more…]
December 28, 2009
In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowlthey will be launching a Social Marketing Campaign instead
December 4, 2009
CEO Implements Radical Shift from Traditional to Social Marketing with outstanding results. Read the story and watch the video interview. Visit Warren Raisch's Blog to find the latest in Digital & Social Media Marketing tips, research, trends and research that is impacting the Digital Age.
December 2, 2009
Hulu Delivers Record 856 Million U.S. Video Views in October Hulu has been a huge success in drawing in online viewers around free content. Hulu is an online video provider backed by NBC Universal, News Corporation, and Disney. The site features content from the key partners and does not focus on YouTube style user… [Read more…]
July 16, 2010
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