Social Media Research As we review social media impact one key factor of course is your personal influence and the influence of your brand in the social channels. Awareness Social Marketing Software put together an interesting Whitepaper outlining three keys to leveraging your “Social Capital”. Below is a link to the whitepaper and a summary of… [Read more…]
October 12, 2011
Last week I had the pleasure to speak again at the DMA 2011 event in Boston. The buzz around digital was everywhere. My presentation was on connecting to the Digital Consumer through use of Emerging Media such as Mobile, Tablets, Social, Location Based Geo Targeting and Augmented Reality tools. There are a lot of tools… [Read more…]
July 16, 2010
comScore Releases May 2010 U.S. Online Video Rankings YouTube Streams All-Time High of 14.6 Billion Videos Viewed RESTON, VA, June 24, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video… [Read more…]
July 8, 2010
Warren Raisch Speaking at Interactive Marketing Event This month I spoke to a group of 400 + marketers at the San Diego Interactive Day event on the topic called Digital Convergence – Are You Ready? it was focused on Emerging Media and the fundamental changes underway in marketing and the overall business landscape primarily driven by recent disruptive developments in technology (Social… [Read more…]
May 24, 2010
Time for another update on the top 10 most viral video ad campaigns. We all dream about developing an online campaign that goes viral in a big way. So what makes a great viral video ad? I have been watching the trends for the past few years and the most consistant themes for making it… [Read more…]
March 23, 2010
Coke Marketing Strategy Last year Coca-Cola created a new office of Digital Communications and Social Strategy under their Public Affairs and Communication Department. Below are some interesting insights from Adam Brown the Digital Communications Director over at Coca-Cola on how a global company operating across 206 countries is managing Social Media & Communications. Coke… [Read more…]
February 12, 2010
Google Buzz Google launched a new Social platform called Buzz this week, squarely taking on the dominance of Twitter in the micro-blogging space and Facebook in the Social destination space. Buzz is more than just micro-blogging though it takes the conversation metaphor to a new level by integrating directly into Gmail which takes a major step towards making Buzz… [Read more…]
December 28, 2009
In a huge shift in advertising strategy Pepsi has decided after 23 years of running Super Bowl ads that this coming Super Bowlthey will be launching a Social Marketing Campaign instead
December 14, 2009
Predictions for SEM, Social, Mobile, Video and More! Complimentary White Paper This year marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing. In this white paper, Shar VanBoskirk, Vice President at Forrester Research, explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion and represent 21% of all marketing spend. Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers. Download this white paper to see how you can stay ahead of the quick growth of interactive marketing.
December 4, 2009
CEO Implements Radical Shift from Traditional to Social Marketing with outstanding results. Read the story and watch the video interview. Visit Warren Raisch's Blog to find the latest in Digital & Social Media Marketing tips, research, trends and research that is impacting the Digital Age.
May 8, 2012
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